Let the Tweeting and texting begin! Students taking part in the 2012 RiverRun International Film Festival Ambassador Program socialized at 6th and Vine Tuesday, February 28, to show their enthusiasm for the upcoming festival. More than 20 students representing Wake Forest University, High Point University, UNC-Greensboro, North Carolina A&T, Guilford College, UNCSA and Glen High school will use their social media skills to help promote this year's films. The program is an exciting way to market RiverRun to a younger demographic.